PRICING & MENTORING
Start with what needs to change: the admin that fills your evenings, a handover that keeps breaking down, or a team waiting for answers. We’ll agree on the right scope and total price before paid work begins.
All prices in AUD · Excluding GST where applicable
FREE TO GET STARTED
Book a free 30-minute Scale Session, or use the free checklists and worksheets to think through your priorities. You don’t need to choose a paid service first.
REGULAR GUIDANCE. PRACTICAL PROGRESS.
A space to explore opportunities, make confident decisions and put your next steps into practice. Choose the rhythm that suits you.
SPACE TO REFLECT & PLAN
Starting from
$295/ 30 days
One 60-minute session per 30-day period
A regular space to think clearly and choose your next useful step.
RECOMMENDED FOR STEADY PROGRESS
Starting from
$575/ 30 days
One 60-minute session every two weeks
Build momentum with regular guidance as you put your plans into practice.
CLOSER SUPPORT AS YOU GROW
Starting from
$995/ 30 days
One 60-minute session every week
Keep your next stage of growth moving with closer, practical support.
Starting prices are in AUD, excluding GST where applicable. The session frequency and inclusions shown describe each starting package; any additional support and your total price are agreed before paid work begins. Mentoring is invoiced at the end of each agreed 30-day service period. Cancellation requires 30 days’ notice. Missed or rescheduled sessions can be caught up, subject to Joel’s calendar availability. Implementation projects are priced separately; larger projects require an agreed deposit.
FOCUSED PROJECTS
Each starting price relates to the scope described below. The number of pages, workflows, connections, migration needs and support can change the price. We’ll confirm what’s included, the total investment and payment timing in Your Plan to Move Forward before paid work begins.
All project prices are one-off, in AUD and exclude GST where applicable.DIRECTION & VISIBILITY
Help the right people understand your business and feel confident taking the next step.
Know who you want to reach and what matters to them.
Starting from$495
One 60-minute workshop, one practical ideal-client profile, priority needs and key messages, with one revision.
A consistent voice and look you can use every day.
Starting from$995
Build on your existing logo with colours, fonts, tone of voice, example messaging and a reusable business context pack for your GPTs and emails. One revision.
New logo design and a full visual identity are scoped separately.
A clearer audience, stronger message and a practical direction for your ads.
Starting from$395
Review one existing campaign and up to three ad creatives, or one planned campaign brief. Includes a 60-minute session, audience and offer guidance, and a written action plan.
Campaign setup, ongoing management, tracking implementation, creative production and ad spend are separate.
Help potential clients see what you do and why it matters.
Starting from$295
Review one personal profile, refresh your headline and About section, recommend Featured content and next steps, and talk it through in a 30-minute session. One revision.
You approve and publish the changes. Company pages, full experience rewrites, photography and ongoing posting are separate.
Advertising support here focuses on clarity and practical recommendations. Creative production and ongoing campaign management can be discussed separately.
LANDING PAGES & WEBSITE IMPROVEMENTS
A focused landing page brings one offer, the right message and a clear enquiry or booking action together. Start with a useful page you can improve over time.
A useful plan to make your existing website stronger.
Starting from$395
Review up to five core pages for messaging, navigation, mobile experience and calls to action. Written priorities and a 30-minute walkthrough.
Changes to the website are scoped separately.
Bring your message and key pages up to date.
Starting from$995
An agreed set of copy and layout improvements across up to three existing pages, using your current platform and brand.
A new platform, substantial redesign or migration is scoped separately. The four-week follow-up below applies to the marketing landing page offer.
Help the right visitors understand your offer and take the next step.
Starting from$995
One focused landing page for one agreed offer, built or refreshed on a suitable platform using your existing brand, supplied copy and images, with light copy editing. Includes mobile layout, one standard enquiry form or booking link, basic search metadata, launch and handover, plus two consolidated rounds of revisions to the initial build. After launch, receive one check each week for four weeks, up to 15 minutes per check including the email summary (up to 60 minutes in total). Each check covers a brief crawl of the agreed landing page and its Google crawl/indexing status, followed by a short email with findings and any suggested next steps for your review.
Follow-up and revisions improve the same original page and its existing sections; they do not include a new page, additional sections or a fresh design. The weekly checks cover review and email reporting only. Changes are made after your approval, using any remaining part of the two included revision rounds; extra work is agreed separately. There are two revision rounds in total, shared between initial feedback and the four-week follow-up. Search Console access is needed for Google checks. Google controls crawling, indexing and rankings, so these are not guaranteed. New copy from scratch, paid advertising, custom tools, payment flows and additional integrations are scoped separately.
A website that gives your business room to grow.
Tailored to your projectPrice on application
Practical help with larger websites, including five-page business sites, blogs, service pages and improvements to an existing site. We shape the work around your goals, content, platform and the support you need, from a focused update to a larger build.
Price on application. Your Plan to Move Forward confirms the pages, features, revisions, launch support, responsibilities, timing and total investment before paid work begins.
Larger websites, including five-page sites and blogs, are scoped individually around the content, features and support required. Domains, hosting, paid tools and content migration are separate unless included in your plan.
SYSTEMS, SOFTWARE & PRACTICAL AI
Choose one focused improvement or connect several priorities in Your Plan to Move Forward.
A clearer way of working that your team can follow.
Starting from$1,495
Review and map one agreed workflow, create up to two practical procedures and walk your team through the new process.
Software configuration and automation builds are scoped separately.
Share the knowledge behind a task in a usable format.
Starting from$295
One interview-based procedure, an editable document and one revision.
Get more value from a platform that suits your business.
Starting from$995
Basic configuration of one supported platform, one core workflow and a remote handover. ServiceM8 is one of the specialist options.
Platform choice, data migration and required connections are assessed before the plan is agreed.
Capture the right information in a consistent way.
Starting from$195
One supported form of up to 15 fields, or one document template. Includes basic logic, one output and one revision.
Complex calculations, multiple outputs and custom integrations are separate.
Choose a practical place for AI to support your business.
Starting from$495
One 60-minute review of your goals and current way of working, with a written shortlist of opportunities and recommended next steps.
Give your team useful assistance built around your business.
Starting from$995
One internal use case, instructions and approved reference material, example-based testing and a remote handover.
External integrations, autonomous actions and ongoing content updates are separate.
Help information move smoothly between your tools.
Starting from$995
One agreed workflow connecting up to two supported applications through standard connectors, with testing and handover.
Custom APIs, complex branching and ongoing monitoring are scoped separately.
Support timely follow-up, repeat bookings and ongoing customer value.
Starting from$1,495
One customer journey on one channel, three to five approved messages, agreed triggers and stop rules, testing and handover.
Software, message charges and ongoing campaign management are separate.
Help your team use an agreed process or tool with confidence.
Starting from$295
One 60-minute remote session on an agreed topic, preparation and practical reference notes.
Connect your priorities into a practical, staged plan.
Starting from$2,995
A defined project combining agreed improvements. Your plan sets out the exact deliverables, responsibilities, timing and investment before work begins.
The final investment depends on the work involved; individual offers are not automatically included.
Looking for a specialist platform? Explore ServiceM8 setup, automation and ongoing support ↗.
CREATIVE ADS WITH LACHLAN
Explore short claymation-style videos for your business. We’ll shape the brief around the message, audience and format you want to share.
SEE THE STYLE IN ACTION
Watch our 20-second Scale Your Service example to see how a claymation-style video can bring a business message to life.
Example of the creative style. Your video’s message, duration and finishing touches are agreed in your plan.
SHORT CREATIVE VIDEO
Starting from$149
SHORT CREATIVE VIDEO
Starting from$199
SHORT CREATIVE VIDEO
Starting from$299
Add AI voiceover, sound effects, animated captions and background music, starting from $99. Final creative direction, aspect ratios and revisions are confirmed in your plan.
One-off prices in AUD, excluding GST where applicable. Ad spend and campaign management are separate.
YOUR PLAN TO MOVE FORWARD
A practical plan connects your desired outcome to the work involved. We agree it together before paid work begins.
See how we work togetherA FEW USEFUL DETAILS
Bring your questions to a free Scale Session. You don’t need a technical brief to start the conversation.
Each starting price covers the scope described here. More pages, extra workflows, complex connections, additional revisions or migration can change the investment. Your Plan to Move Forward confirms the total before paid work starts.
You receive two consolidated rounds of revisions in total, plus one check each week for four weeks after launch. Each weekly check is capped at 15 minutes including a brief crawl of the original landing page, a Google crawl/indexing status check and a short email with findings and suggested next steps for your review. The four checks total up to 60 minutes, including emails. These checks cover review and reporting only. After your approval, small changes to the original page and its existing sections can use any remaining included revision rounds; additional work is agreed separately. New pages, extra sections and redesigns are separate. Search Console access is needed for Google checks. Google controls indexing and rankings.
All prices on this page are in Australian dollars (AUD), excluding GST where applicable. We work with service-based businesses worldwide and confirm currency, applicable tax and payment arrangements in your plan.
Yes. A profile refresh, a website review, a form or one mentoring session each month can be a useful starting point. We can build on it as your priorities develop.
Mentoring includes your scheduled sessions, written next steps and the stated email support allowance. Hands-on work such as building a website, configuring software or creating an automation has its own agreed scope and price.
Fortnightly means one session every two weeks and weekly means one each week. You receive your agreed sessions during each 30-day service period and are invoiced at the end. The exact session dates follow your agreed calendar rhythm. Catch-up times for missed or rescheduled sessions depend on Joel’s calendar availability.
Software subscriptions, API usage, SMS, ad spend, domains, hosting and paid assets are separate unless your plan explicitly includes them. We identify relevant third-party costs when scoping the work.
Mentoring requires 30 days’ cancellation notice. Invoices are issued after each agreed 30-day service period. Missed or rescheduled sessions can be caught up at an agreed time, subject to Joel’s availability. One-off work is invoiced before completion. Larger projects require a deposit; the amount and remaining payment milestones are confirmed in your plan.
Yes. We can agree training, mentoring or ongoing technical support around what you need. Technical support has its own responsibilities, service hours and inclusions, confirmed in your plan.
No. Bring the outcome you would like to achieve to a free 30-minute Scale Session. We can explore a useful starting point together.
LET’S EXPLORE WHAT’S POSSIBLE
Talk through what you want to achieve and where we could start.
Book a Free Scale SessionFree 30-minute Scale Session · For service-based businesses worldwide